The Founder
Behind the Business
A 10-week psychological group for entrepreneurs
Most entrepreneurs don't struggle because they lack strategy. They struggle because somewhere along the way, their worth got tangled up with their business's performance. This group is about the person underneath the work.
Covered under most extended health insurance plans as a psychological service
Who are you when the numbers are down, when being visible feels exposing, when you know exactly what to do and still can't make yourself start?
This is a group for founders who are tired of white-knuckling their way through fear, avoidance, and the quiet exhaustion of being "on" all the time. We’re here to help you work on the identity underneath the business, not just the to-do list on top of it.
What Changes When You Do This Work
When you focus on the quality of work rather than protecting your worth:
Fewer stalled decisions
When pricing, hiring, and launch calls stop being about protecting your worth, they get made on their merits, and on a timeline that serves the business.
When you focus on showing up rather than holding yourself back:
More visibility, sooner
Marketing, pitching, and putting yourself in front of clients gets easier once visibility stops feeling like exposure. The business gets a founder who shows up.
When you focus on bouncing back rather than taking setbacks personally:
Faster recovery
A hard week stays a hard week, not a three-week emotional spiral. Bad periods get contained and the business never loses traction.
This is for you if…
You catch yourself measuring your worth by how the business is doing
You know exactly what to do, and still can't make yourself start
Being visible – pitching, posting, selling – feels like exposure
A hard month tends to turn into a weeks-long spiral
You're carrying it alone and tired of white-knuckling it
This is not for you if…
You're looking for business strategy, funnels, or a productivity system
You want tactics without looking at what's driving the avoidance
You're not open to working alongside a small group of peers
What we work through
Getting clear on what you want
When you're responsible for everything, it's easy to spend your days reacting. We'll start by choosing one real goal you want to move forward, something concrete enough to track, and noticing what tends to get in the way.
Putting yourself out there
Sharing your work, promoting yourself, or asking for the opportunity can feel surprisingly vulnerable. We'll talk about why, and how to let people see what you're building anyway.
When you know what to do… but aren't doing it
Procrastination isn't always a time-management problem. Often, fear, perfectionism, or overwhelm is sitting underneath it. Together, we'll look at what's making the next step feel so hard.
The things you tell yourself
"I'm not ready." "I should be further ahead." "Everyone else seems to know what they're doing." These are the thoughts that quietly shape how you show up, especially the ones you've started treating as facts.
When so much feels like it's riding on the outcome
It's hard not to take things personally when you've poured so much of yourself into your business. This is about making room for uncertainty, setbacks, and experiments without every result becoming a verdict on your worth.
Fear of failing – and what other people might think
What if it doesn't work? What if you make the wrong call? What if people judge you for trying? Those fears are real. The goal isn't to make them disappear, but to stop letting them make every decision for you.
Feeling like you're making it up as you go
Even capable, experienced founders wonder whether they're really qualified to be doing this. We'll take an honest look at what you already know, what you've learned, and what you're still allowed to be figuring out.
You are more than your business
When you're carrying the vision, the decisions, and the responsibility, the business can start to feel very personal – and very lonely. Here, you'll be in a room with people who understand exactly what that's like.
What’s included
01.
THE FORMAT
10 weeks, 90 minutes each
A consistent weekly space to step away from the day-to-day and focus on what’s getting in your way.
02.
THE GROUP
8-9 founders & entrepreneurs
Small enough for real conversation with people who understand what it’s like to be the person behind the business.
03.
THE SUPPORT
Led by a trusted PhD, C.Psych
A consistent weekly space to step away from the day-to-day and focus on what’s getting in your way.
Bring one real business goal to work toward throughout the 10 weeks.
Open to Ontario residents. Covered by most extended health care plans.